At least 8 million tons of plastic end up in the world's oceans every year, 80% of it from land.
To prevent this from happening, Glad has teamed up with Oceanworks to develop Australia's first recycled plastic trash bags for the ocean: Glad to be Green 50% Ocean Bound Plastic Recycled Bags.
Each roll is made from ocean-bound plastic collected by Oceanworks in communities within 50 km of coastlines that have no formal waste management system.
Supporting a circular economy
Oceanworks is committed to ending the ocean plastic crisis by linking endangered plastic waste with brands and consumers who are buying circular products and wanting to be part of the solution. It features resin made from recycled ocean plastic that is used in products like bike accessories, dog toys, shoes, and now garbage bags.
Vanessa Coleman, CEO of Oceanworks, explains: “At Oceanworks, we envision a world where plastic is no longer wasted, but reused and recycled in a circular economy. Fulfilling our mission on a large scale requires global brand leaders like Glad willing to take action, incorporate a new material flow and share that story with their customers.
"Together we can and will eliminate plastic pollution, reduce the carbon footprint of plastic and create jobs in collector communities around the world."
Address consumer concerns
Research by Glad found that 67% of Australians view marine plastic as the biggest environmental problem.
"We know that consumers across Australia and New Zealand want to reduce plastic waste in our oceans," said Joy Delis, Marketing Director of The Clorox Company ANZ.
"We are proud to partner with Oceanworks to achieve a common goal of protecting our environment and educating consumers about the importance of preventing plastic waste from entering our oceans."
Happy to be Green 50% ocean-bound recycled plastic bags are available in supermarkets across the country.
Consumers can use the seven-digit number on each bin bag to track where they prevented plastic waste from entering the ocean via the Glad website.
