The launch of SNICKERS® Loaded is the newest addition to the SNICKERS family packed with more peanuts and more caramel, all coated in rich milk chocolate.
In today’s fast-paced world, research shows that 20% of Aussies(1) are actively seeking out snacks that not only taste great but provide a much-needed energy boost, according to Mars Wrigley. “SNICKERS Loaded delivers a next level hunger-snacking experience for those who crave something satisfying.”
Mars Wrigley Bars Portfolio Director Bianca Werkmeister says: “SNICKERS has always been a fan favourite, thanks to its unique inclusions of peanuts, caramel and chocolate – it’s often the one bar people choose when they want a substantial treat.”
“Now we’ve Loaded up on the texture and taste, SNICKERS Loaded truly packs a punch, resulting in an indulgent yet substantial snack we think Aussies will love.”
SNICKERS Loaded is available in two convenient sizes, 45g bar and 66g twin pack.
Created locally at Mars Wrigley’s Ballarat factory, SNICKERS Loaded bars are available at major supermarkets, petrol, and convenience channels nationally.
(1) Global Snacking U&A 2023/24.
