To celebrate International Girls' Day, Cadbury is supporting Women Sport Australia (WSA) by offering a donation of $ 150,000 to start the Cadbury Get in the Game Grants program.
According to Cadbury, the program will give girls from all sports across the country more opportunities to feel comfortable and confident doing sports.
The scholarship program starts today (October 11th) for eight weeks and invites all girls' sports clubs and associations in Australia to register for their chance to win. Scholars will receive up to $ 5,000 in funding to help purchase and design new women-friendly sportswear, break uniform barriers, and ensure continued participation.
WSA President Gen Simmons says we understand the importance of young girls feeling comfortable doing exercise.
“Certain uniform designs can prevent young girls from doing sports. They may be designed for boys, poorly cut, too tight, or not adapting to different body shapes. This, in turn, can lead to a decrease in participation, ”she says. “The costs associated with buying sportswear can also be an obstacle.
“We are so grateful for Cadbury's support in enabling the WSA to offer grants to local girls’s sports clubs and associations that we hope will provide consistent barrier solutions and enable girls to feel comfortable, confident, and able to do theirs Career to continue sporting activity. "
Mondelēz International Marketing Manager – Equity and Sponsorships Jessica Finger says Cadbury believes it is vital that women have as many athletic opportunities as their male counterparts.
“We want to shed light on Australia's female sporting role models and offer a platform for their amazing achievements, while at the same time breaking down barriers for the next generation,” she says.
Other initiatives
The Cadbury Get in the Game Grants are part of the brand's broader Women in Sport initiative, which aims to empower women in sport, inspire the next generation of women athletes, and promote the visibility and equality of women’s sport across Australia.
Cadbury recently featured four Australian female "athletic innovators" on the front of its purple packs. Participating athletes include Tayla Vlaeminck (Australian Women's Cricket Team), Akec Makur Chuot (AFLW Richmond Tigers), Alanna Kennedy (Commonwealth Bank Matildas) and Jessica Sergis (Sydney Roosters NRLW).
Applying for a scholarship
The Cadbury Get in the Game Grants open at 5:00 p.m. today and registration closes at 5:00 p.m. on December 10th.
Assessment will take place in January, with scholarship winners being announced on February 21, 2022.
