Cadbury has launched its Easter range, anchored by the “iconic products, trusted formats and flavours Australian consumers have purchased for generations”.
The range sees the return of Cadbury’s heritage Easter products, hollow eggs, mini eggs, Creme Eggs and the Cadbury bunny – alongside new additions, including:
- Cadbury Micro Mini Eggs Gift Box (163g, RRP $13.50). A “smooth and creamy” milk chocolate Easter egg with candy coated micro mini eggs and milk chocolate solid eggs, targeting the premium gifting segment.
- Cadbury 10 Hollow Easter Dream Eggs (170g, RRP $11.60). “Perfect” for white chocolate consumers, featuring Dream white chocolate hollow eggs in a “convenient” 10-pack format.
The core range products include hollow eggs available in multiple pack formats (136g, 170g, 255g, 340g), mini eggs individual serve packs and sharing bags, Creme Eggs, and Cadbury bunnies in various weights. The range is supported by gift boxes, egg bags, sharepacks, and novelty formats across multiple price points.
More than half of Cadbury’s 2026 Easter range (85 products) is priced at $10 or less, with entry-level products starting from $1.80. Cadbury says the range offers retailers flexibility to merchandise across multiple price points, from individual countlines at $3 to family bundles under $30.
“This Easter, we’re celebrating the icons of Easter – the products and traditions that have made Cadbury synonymous with Easter in Australia for generations,” says Mondelēz International Vice President Marketing Australia & New Zealand Ben Wicks.
“Cadbury’s role in Australian Easter goes beyond chocolate. We’re part of family traditions, childhood memories, and the simple joy of an Easter egg hunt. We value the role we play, and that’s why we’re committed to keeping our icons of Easter accessible for all Australian families.”
The range is available at major retailers nationally.
