This tennis season, M&M’S is inviting Aussies to get in on the action with the launch of M&M’S Spotto and the return of its iconic Australian Open Pop-Up Store.
Returning as the official confectionery partner of the Australian Open 2026 (AO), M&M’S is bringing “a new level of colourful fun” to the summer of tennis by creating ways for fans across Australia to play along, whether tuning in from the couch or soaking up the atmosphere live in Melbourne.
Running nationwide from 12 January – 1 February 2026, M&M’S Spotto gives Aussies the chance to score free chocolate by spotting its Yellow and Red characters or logo during the AO – on TV, billboards, at the tennis, or anywhere across the country.
In a first-of-its-kind custom collaboration between M&M’S and Amazon Ads Brand Innovation Lab, fans can upload a photo of their M&M’S Spotto sighting at amazon.com.au/spotto to redeem a free pack of chocolate with any eligible order over $10.
The confectionery brand has doubled up with podcast duo, Toni & Ryan, to join the Spotto fun. They will appear with the M&M’S Red and Yellow characters live at the AO on Thursday, 15 January, hosting meet-and-greets, photo moments, and on-court games to officially launch the interactive game.
Mars Snacking Australia Head of Brand & Content Richard Weisinger said, “Fans blew us away during our debut at the AO last year with their passion and enthusiasm for the M&M’S brand – we had queues out of the pop-up shop door every day! This year, we’re taking the M&M’S fun to the next level – introducing M&M’S Spotto to create joyful, inclusive moments for Aussies all across Australia as they enjoy the tennis. We’re ready to make it the sweetest season yet.”
M&M’S Pop-Up Store
Alongside Spotto, the confectionery brand will bring “the fun” to the “biggest” event this summer in Melbourne with the return of Australia’s M&M’S Pop-Up Store to the AO precinct from 12 January – 1 February, treating fans to a first taste of the new M&M’S Crunchy Cookie flavour.
Visitors can fill their own customised canisters from the iconic chocolate wall, featuring two AO-exclusive shades (pink and light blue) made locally at the M&M’S Ballarat factory.
The store will also offer limited-edition merch, character meet-and-greets, and fun photo moments throughout the tournament.
Inspired by global flagship stores in New York, London, and Shanghai, M&M’S Melbourne will serve as the brand’s unofficial eighth store worldwide, and the only one in the Southern Hemisphere.
As one of the world’s most significant Grand Slam events, the Australian Open set a new attendance record in 2025 with over 1.2 million fans, making it the perfect stage for M&M’S to connect with Australians.
How to join the M&M’S tennis fun: Play M&M’S Spotto
12 January – 1 February 2026
- Spot the M&M’S logo, or Red or Yellow character, during the AO – on TV, courtside, billboards, fan moments or anywhere across Australia;
- Snap a photo;
- Upload it to amazon.com.au/spotto to unlock your code for a free pack of M&M’S Milk Chocolate 49g;
- Add it to your cart with any eligible order over $10;
- For tips, updates and M&M’S Spotto fun, visit @mmsaustralia on Instagram.
