Canstar has announced that ALDI has taken out first place in Canstar Blue’s Most Satisfied Customers – Supermarket Fruits & Vegetables award. This is the third consecutive year that ALDI has been the pick of the bunch for fresh produce, achieving peach perfect scores for four out of five categories, including overall satisfaction, value for money, freshness of produce and presentation of fruit and vegetable section.
ALDI Group Buying Director of Fruit and Vegetables Matt Atley says, “Recognition like this is only possible because of the Aussie growers in our network. Our joint commitment to delivering the highest quality fruit and vegetables at low prices means our customers never have to compromise on getting fresh produce in their trolleys.
“We work closely with all our Aussie growers to ensure a wide range of quality produce is available at affordable prices in all our ALDI stores. Our Aussie first supplier policy means that we turn to our local Aussie growers for more than 97 per cent of the produce in our stores. This award is recognition that our low prices certainly does not detract from the quality of the fresh produce on our shelves,” Mr Atley said.
Canstar Blue Editor-in-Chief Christine Seib says, “Competition is heating up in the fresh produce section as supermarkets look to burnish their reputations for providing value for money on grocery staples but while rivals may have improved their performance in 2023, they couldn’t top ALDI’s fruits and vegetables offering.
“In its third consecutive win of Canstar Blue’s Most Satisfied Customers – Supermarket Fruits & Vegetables award, ALDI was the only supermarket to score a top rating of five stars from its own customers for value for money. ALDI also received five stars for freshness, presentation of its fruits and vegetables section, and for the overall satisfaction customers felt about their purchase, which is a testament to ALDI’s focus of giving consumers bang for their buck even when budgets are tight,” Ms Seib said.
This award comes off the back of a string of gold medals for ALDI, including Canstar Blue’s Most Satisfied Customers and Finder Customer Satisfaction Award.