Coles has ‘supersized’ 44 household staples in its new Big Pack Value range.
According to the retailer, the range will help time-poor and budget conscious customers save up to 60% by switching to bigger bulk-size products.
Among the products are breakfast and family dinner staples, condiments, and pantry products such as Starbucks coffee, Darrell Lea, Maggi Noodles, Milo, Bega Peanut Butter and Coles’ “best-selling” Special Burger Sauce.
Coles General Manager for Grocery Leanne White says the retailer remains committed to helping lower the cost of living by introducing new cost-saving initiatives to help customers save at the checkout every week.
“We know Australians are looking for value more than ever and offering some of our popular products in bulk is one way we are helping our customers save time and money on their weekly grocery shop,” she says.
“Our Big Pack Value range is helping feed even the largest of families on a budget with significant savings on 44 family favourites in bulk sizes – everything from snacks to sauces, coffee and dinner staples like a giant 1.32kg tin of Milo, massive 2kg tub of peanut butter, and 18 pack of Maggi 2 Minute Noodles.
“Buying in bulk works really well for families who are buying the same products regularly so can stock up on their favourites at a cheaper cost overall. Some of the products can last an average family a couple of months, which means customers save time shopping in store, while managing the family budget.”
Coles’ ‘supersized’ products are now available nationally for a limited time only.