Yoplait is launching a “new and improved” recipe to celebrate 40 years in Australia.
To create the new recipe, Yoplait set out to uncover what Aussies love most about flavoured yoghurt. The brand discovered that taste is the number one reason for consumption, with creamy texture and fruity flavour the main drivers.
To give consumers more of what they love, Yoplait says its core range now has more fruit and a “thicker and creamier” texture. Trialled against several recipes, the new Yoplait is said to have rated highly on texture, spoon consistency, flavour and the amount of “real” fruit.
Bega Dairy and Drinks Marketing Director Sharon Winton says she’s proud that Yoplait continues to evolve and maintains its place as a delicious, trusted yoghurt loved by the whole family.
“Yoplait was a pioneer of flavoured yoghurt in Australia, bringing Aussies the first taste of flavoured multipacks and shaping the way we eat yoghurt,” she says.
“The brand has continued to adapt with consumers, and we love that kids who grew up eating Yoplait are now choosing it for their own families, and we can’t wait for them to try our best Yoplait yet”.
The new Yoplait core range is now available nationally in a 1kg tub, and 12 x 100g and 6 x 160g multipacks at Coles, Woolworths and selected independent grocers.