Greens & Goodness hits Australian shelves this month introducing a “first in the market” pea-based protein.
According to the new brand, their range of premium, chilled snacks and center-of-plate options will make it easier for consumers to prepare and share plant-based products with enhanced taste, texture and aroma.
Made from high quality pea-based protein, Greens & Goodness combines the “finest” ingredients and creates meals and snacks that are supposedly simple, healthy and delicious.
The range includes:
- Zingy Mexican Crunch Burger (MSRP $ 9.95)
- Garlic Herb Schnitzel (MSRP $ 9.95)
- Spicy Bombay Dipper (MSRP $ 9.50)
- Smoky Jalapeno Spiced Bites (MSRP $ 9.50)
Greens & Goodness Head of Marketing Yash Gandhi says the vegetable protein market is really growing, especially locally.
"70% of Australian households (surveyed) have to vary their protein sources for each meal to meet the needs of different household members," he says.
"We found that a lot of what is being offered to consumers is simply not the right taste and taste for people who want a more plant-based diet, and we really wanted to change that."
In addition to being Australian owned, Greens & Goodness is considered one of the few plant-based alternatives made locally here in Australia. The facility is located in Newcastle, NSW.
The Greens & Goodness range will be available in Romeo's Sydney stores this month with “ambitious” national growth plans in the works.
