Kraft Heinz has launched a new line of frozen vegetarian snacks that add a "modern twist" to traditional frozen snacks and side dishes to share.
The Heinz Vegetarian Frozen Snacks range is available in five variants:
- Heinz cauliflower fries (400g)
- Heinz broccoli fries (400g)
- Heinz crispy broccoli florets (350g)
- Heinz crispy cauliflower florets (350g)
- Heinz Crispy Mixed Vegetables (350g)
ANZ Shane Kent, Kraft Heinz's chief marketing officer, says that when it comes to modern frozen snacks, consumers are increasingly looking for vegetarian snacks.
"With an increasing number of vegetarians, pescatarians and flexitarians in Australia, we are pleased to be able to take advantage of this trend and offer customers more variety in the frozen food category," he says.
"As a tasty snack or as a side dish, this range is great to share with friends and family, especially when some states are emerging from lockdowns before the fun summer season."
The Heinz Frozen Vegetarian Snacks range is available now at Woolworths and independent retailers nationwide for an MSRP of $ 8.