Generation Z buyers are becoming aware of their eternal footprint on the world, especially when it comes to the environment.
Yubo, a Gen Z live streaming platform, surveyed its Australian users (ages 13-25) about their sustainable diet and food habits.
84.2% of the respondents think it is important to be conscious and sustainable when choosing their food.
Of the more than 1,300 respondents, 14.4% describe themselves as vegans, vegetarians or flexitarians.
Price seems to be a factor deterring some Gen Z buyers from following such diets. 67.5% said they would try plan-based food options if they were more affordable.
Interest in sustainable habits has also grown, with Generation Z's taking small steps to contribute to bigger problems, including:
- 30.4% use reusable bags for shopping and 30.1% use metal / reusable straws, which are attractive and convenient options for changing
- 7.8% use a KeepCup for coffee
- 5.8% grow their own vegetables / herbs in the garden, a smaller selection likely due to the time and labor it takes to complete them
The Australian Gen Z’ers are taking action and taking deliberate action in their own hands. This shows that 84.7% think that they and their family / friends could do more for the environment when it comes to reducing food waste, recycling plastic, etc.
With regard to their weekly shopping, 89.3% stated that their groceries were bought in large supermarkets such as Coles, Woolworths or ALDI, 5.1% obtained it from local markets, 2.7% from independent supermarkets, 2% from small ones Companies and 0.9% directly from farmers.
The sustainability post, which is important to Generation Z, first appeared in Retail World Magazine.