San Remo has teamed up with body positivity attorney and filmmaker Taryn Brumfitt as the new brand ambassador.
Ms. Brumfitt will help the pasta brand dispel existing myths about carbohydrates and pasta to encourage positive eating habits.
San Remo Macaroni’s chief marketing officer, James Askham-Levy, said Ms. Brumfitt aligns with the brand’s values and will help them continue to educate Australians about the benefits of a balanced diet.
"Taryn embodies a positive attitude towards the body and values the fact that carbohydrates are an essential macronutrient in keeping the body energized," he says. “And their body positive message is essential to the health and wellbeing of all Australians. In Taryn we work together to put this philosophy into practice. "
As part of the partnership, San Remo will be a key supporter of Brumfitt's upcoming documentary, Embrace Kids, which is currently in production.
“Like us, San Remo is committed to positive change and stands behind the message 'Embrace Kids'”, says Ms. Brumfitt. "We are very excited to be working with an Australian brand that aligns with our values and morals."
Brumfitt notes that 70% of Australian school children see body image as their top concern as one of the top reasons for Embrace Kids.
“We want to inspire the next generation to move, nourish, respect and, above all, enjoy their bodies,” she says.
“No child was born with hatred of their body and yet 70% of Australian school children consider body image their primary concern. I am devastated by these alarming statistics. However, I am very excited to be working with the San Remo team to overcome and change these habits. "