Queensland-based Nerada Tea is encouraging Australians to improve their environmental footprint during plastic-free July by opting for their loose leaf tea.
Proudly grown from Australia on a 360 acre plantation in the Atherton Tablelands, Nerada loose-leaf black tea (MSRP $ 3.30) is Australia's best-selling loose-leaf tea (Nielsen 31/5/21). Made in a recycled cardboard box with a practical pop-out spout, the packaging is 100% plastic-free, with no inner or outer packaging.
Nerada also makes a 125g range of Looseblatts for sale in independent grocery stores, including Australian Breakfast with Lemon Myrtle, Loose-Leaf Royal Devonshire with Smooth Vanilla, and Loose-Leaf Earl Gray with Flavored Bergamot.
Nerada is also testing a 100% plastic-free paper for its labelless pot bags. These are to be introduced across the entire range by the end of 2021. Ongoing trials for plastic-free solutions for tea bags are also a high priority and are expected to be rolled out over the next 12 months.
This year Nerada is celebrating its 50th anniversary of the Nerada brand and is committed to minimizing its own ecological footprint. The 360-acre tea plantation receives Rainforest Alliance certification for adhering to stringent environmental standards – the only Australian agricultural company to have received such certification. The plantation is also 100% pesticide free and proudly offers Australia's freshest cup of tea, from harvest to cup in a matter of weeks.
Since its inception in 2010, Plastic Free July has inspired over 326 million participants in 177 countries. The Plastic Free Foundation 2020 Impact Report found that Plastic Free July participants:
- Reduction of your household waste and recycling by 21 kg per person per year (almost 5%)
- contribute to a total saving of 940 million kilos of plastic waste per year
- likely (8.5 out of 10) the changes they made to their way of life will be maintained.