Hi-Chew breaks major records in December and adds two new herring bags to its product line.
One is a 90g soda pop blend with cola and lemonade flavors. The second is a 90g yogurt mix with flavors of plain, strawberry and blueberry.
"We had record sales in December," said Terry Kawabe, managing director of Moringa Asia Pacific Co.
"In New Zealand, where we've been selling for years, sales have roughly tripled since 2017."
Hi-Chew has created an advanced marketing campaign that is streamed on TV channels as well as on YouTube, Facebook and Instagram.
Hi-Chew has 270 Coles stores in Australia and 37 Daiso stores nationwide.
In New Zealand, the fruit chews are sold through various retailers across the country, including Pak & # 39; n Save and New World.
"Hi-Chew has a proven inventory of nearly 200 flavors and these new products have done very well in other markets," said Anthony King, general manager of Australian distributor Grocery Corporation.
"Young shoppers love to try new things, and creative products like these are exactly what they're looking for."
Other stick flavors are grapes, strawberries, green apples and mango as well as bags with Original Mix (100 g grapes, strawberries, green apples) and Sweet & Sour (90 g lemon, grapefruit, watermelon).
