Coles and Woolworths have launched their respective hot cross buns ranges, adding innovative flavour combos to their popular seasonal line-ups.
Woolworths’ flavourful lineup
Woolworths’ lineup is being led by the deliciously indulgent Mudcake Hot Cross Bun – a fusion of two customer favourites. The retailer’s limited-edition line-up also comprises Caramelised Biscuit Hot Cross Buns and the Product of the Year-winning Cinnabon Hot Cross Buns. Woolworths Hot Cross Buns filled with Caramel, inspired by Caramello will launch 28 January.
“Hot Cross Bun season is all about fun and innovation, and our team enjoys bringing these exciting, limited-edition flavours to our customers each year,” said Donald Keith, Woolworths Hot Cross Bun Expert and Bakery Merchandise Manager.
“With proven fan favourites like Cinnabon and Caramelised Biscuit back on the shelves, we knew we had to add another iconic flavour to the mix. The Mudcake Hot Cross Buns are a rich, chocolatey treat that are the perfect example of taking a customer favourite and turning it into a seasonal smash.”
In addition to the limited-edition trending varieties, Woolworths will offer it’s traditional range throughout the season. The traditional range comprises:
- Woolworths Traditional Hot Cross Buns
- Woolworths Hot Cross Buns made with Cadbury milk chocolate chips
- Woolworths Fruitless Hot Cross Buns
- Woolworths Brioche Fruit Hot Cross Bun
- Woolworths Hot Cross Brioche Buns made with Cadbury milk chocolate chips
- Woolworths Hot Cross Buns made with Cadbury Caramilk chips
- Woolworths Indulgent Apple & Cinnamon Hot Cross Buns
- Woolworths Free From Gluten Traditional Fruit Hot Cross Buns
- Woolworths Free From Gluten Chocolate Hot Cross Buns
- Woolworths Free From Gluten Apple Cinnamon Hot Cross Buns
Woolworths’ hot cross bun products are priced from $4 to $5.50.
Coles’ charitable offering
Coles turned the post-Christmas tradition of ‘early’ hot cross buns into support children’s cancer charity Redkite.
Twenty cents from every 6 or 9 pack sold from Boxing Day until 1 January was donated to the charity, which helps Australian families navigating childhood cancer.
Coles General Manager Commercial, Bakery, Dairy & Frozen, Brad Gorman said the early return of hot cross buns was a chance to turn a customer favourite into something far more meaningful.
“Aussies have made hot cross buns a post-Christmas favourite and we’re proud to turn that tradition into meaningful support for families … who need to navigate the reality of childhood cancer,” he said.
“For over a decade, Coles’ partnership with Redkite has helped thousands of families find their footing during a cancer diagnosis and it’s something our team is genuinely passionate about.”
Over the past decade, Coles customers and team members have raised more than $55 million for Redkite, providing vital support to families navigating childhood cancer.
Redkite CEO Monique Keighery said the donation per pack on Coles Hot Cross Buns makes a meaningful difference.
“Every Coles hot cross bun sold helps us continue our vital support for families facing the overwhelming journey of childhood cancer, ensuring they feel supported and are not alone,” she said.
Coles’ traditional range of hot cross buns comprises:
- Coles Traditional Hot Cross Bun
- Coles Chocolate Hot Cross Buns
- Coles Fruit Free Hot Cross Buns
- Coles Apple and Cinnamon Hot Cross Buns
- Coles Traditional Mini Fruit Hot Cross Buns
For those seeking a twist on tradition, Coles has also brought back the ‘iconic’ Arnott’s Iced VoVo Inspired Hot Cross Buns, Coles Finest Luxurious Fruit Hot Cross Buns, and Coles Gluten Free Hot Cross Buns.
Coles’ hot cross bun products are priced from $4.50 (or 2 for $8) to $5.50.
