Jo Jericho has over 20 years of consumer and retail industry experience, leading major strategy and transformation projects for some of Australia’s most iconic brands.
In her new role at Ranged, Ms Jericho will focus on bridging the gap between small business planning and big-brand strategy, helping consumer brands bring products to market faster – “without compromising on quality or creativity”.
Ranged Brand Strategy Director Jo Jericho said: “I’ve watched Australia’s FMCG and retail landscape change rapidly with online, social and marketplace disruptors impacting the supplier and retailer relationship.
“Ranged helps ambitious brands navigate this to realise their potential. And helps Australian retailers access new consumers and find new growth.
“What excites me about this role is being at the centre of it all; bringing strategic discipline gained through my consulting experience to fast-growing consumer brands.”
Ranged Co-Founder and Managing Director Jessica Gordoun said: “As Ranged continues to grow, we’re focused on investing in the right capability to take brands from idea to shelf faster and smarter,” said Ms Gordon
“Jo brings a proven track record in building brands and will help us embed that same level of strategic rigour and creative excellence into every project.”
About Ranged
Ranged is a brand accelerator, helping ambitious consumer brands elevate their reach and break into traditional retail.
With a razor-sharp understanding of Australia’s FMCG and retail landscape, Ranged provides brands with a blueprint to grow and build a stronger future.
Brand partners include Pistachio Papi, Health Lab, Raw C, FUNDAY Natural Sweets and more.
Ranged Co-Founder and Managing Director Jessica Gordoun and Brand Strategy Director Jo Jericho.
