CJ Foods Oceania has introduced bibigo Korean Style Fried Chicken into its growing frozen food portfolio.
Available in the flavours of Sweet & Spicy and Soy & Honey, bibigo’s Korean Style Fried Chicken is made locally in Australia using 100% whole chicken breast cuts. Both flavours are said to be crafted to deliver a “distinct sensory experience”, catering to different consumer preferences.
The product comes with a separate Korean sauce pack, allowing consumers to add as little or as much as they like. It’s designed for “quick, easy” preparation and can be oven-cooked or air-fried straight from the freezer.
“Korean cuisine is no longer niche in Australia,” says CJ Foods Oceania Managing Director and CEO Eugene Cha-Navarro.
“Australia has a well-established appetite for bold, globally inspired flavours and a continued appreciation for authentic Korean food.
“The launch of bibigo’s Korean Style Fried Chicken into the frozen category is both well-timed and well-positioned for local success, offering Australian families a convenient way to enjoy one of the world’s most popular take-away dishes in a convenient format for at home entertaining or part of a broader family meal plan.”
The roll out follows the success of bibigo’s Mandu (Korean dumplings), Gimbap, Rice balls, Bao and Soup Mandu and Seaweed Chips. To support the launch of the new products, bibigo will be undertaking pop up sampling campaigns and brand activations at Sydney Swans home games as part of their recent partnership with the Sydney Swans, a public relations and social campaign, influencer engagement and in-store promotions.
The Korean Style Fried Chicken is now available at Woolworths and will be available at IGA from mid-August.
