Kraft launches vegan Mac & Cheese

In line with popular food trends, KraftHeinz paved the way in Australia with the introduction of Kraft Vegan Mac & Cheese and offers a contemporary interpretation of a timeless classic that offers everyone iconic enjoyment.

Shane Kent, Chief Marketing Officer for Australia, is delighted to be the first in the company to bring a vegan Mac & Cheese to market worldwide.

"Over the past 18 months we have been on the way to expanding our product range in line with changing consumer preferences and this is just one example of many things to come," said Mr Kent.

Kraft Vegan Mac & Cheese is available in the unmistakable Kraft packaging colors in Woolworths supermarkets, with clear vegan and gluten-free information on the packaging.

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