On Saturday, 21 February 2026, Farmers Union Yogurt is bringing big morning energy to the Gold Coast, collaborating with Cali Beach Club and AM Social to deliver a DJ-led morning rave, built around feel-good smooth beats, coastal air and a dance floor that starts before most people hit snooze.
Kicking off at 8:00am, the event reflects a new wave of daytime culture, where early starts, high energy playlists and food-fuelled rituals are fast becoming the new social sweet spot, serving connection and movement without the next day hangover.
Fuelling the dance floor is Farmers Union’s Greek style yoghurt. “A long-time staple on the breakfast bench, the brand has recently expanded into high-protein yogurt, designed to take consumers from morning rituals through to post-workout recovery,” says the brand. “Guests will be able to sample the new High Protein Greek Style Yogurt range throughout the morning, crafted to deliver a creamy and smooth taste with functional benefits.”
The sunrise session is driven by a line-up of artists embedded in Australia’s music and nightlife scenes, now bringing their sound to a new timeslot:
- ▪ Eggs Benny kicks off the morning with groove-driven, feel-good selections shaped by years of playing festivals, hospitality venues and lifestyle events nationwide.
- ▪ DJ Talisha follows with a polished mix of house and contemporary electronic, drawing on experience across clubs, fashion events and brand-led activations.
- ▪ YES BOONE closes out the session, known for genre-blending sets and immersive builds shaped by festival stages, club nights and creative collaborations.
“Morning raves are part of a broader cultural shift. People still want to dance, connect and feel something real, but without late nights or the dreaded next-day recovery. Alongside the music, guests can sample Tiramisu Chia Pudding and the iconic, viral Japanese-style cheesecake made from Farmers Union High Protein Greek Yogurt. The result is a daytime experience that balances movement, mood and nourishment, delivering an energy that carries well beyond the dance floor and into the rest of the day.”
The event is delivered in partnership with AM Social, the community-led platform redefining mornings through alcohol-free dance parties hosted in Australia’s most recognisable hospitality venues.
Event details
What: DJ-led morning rave
When: Saturday, 21 February
Time: From 8:00am – 11:30am
Where: Cali Beach Club, 21 Elkhorn Ave, Gold Coast, Queensland
Featuring: Live DJs, sunrise dance-floor energy, Farmers Union High Protein Greek yogurt sampling
Event tickets: https://bit.ly/4bhN0RG.
