Nice Rice, Australia’s “premium”, family-grown rice brand, has appointed Emma and Tom Hawkins as official brand ambassadors.
“The partnership is a natural fit as not only does it celebrate a shared love of quality Australian produce, but it also reflects the Hawkins family’s deep connection to the brand and Australia’s rice industry,” says Nice Rice.
Tom’s father, Jack Hawkins is one of the visionary growers behind Nice Rice, which was established by a collective of Riverina farmers determined to take Australian rice growing into a new era.
“Being part of a brand that’s so connected to Tom’s family and the Riverina region makes this partnership incredibly special,” says Emma Hawkins. “We love that Nice Rice is not only Australian-owned and grown but that it’s been built by farmers who genuinely care about the land and the food they produce.”
Tom Hawkins says, “I’ve grown up around rice farming, it’s part of who we are as a family. To see what Dad and the other growers have created with Nice Rice is something we’re really proud to support and share with more Australians.”
Nice Rice – A Riverina success story
Founded in 2021 in the heart of New South Wales’ Riverina, Nice Rice was born from a desire to give Australian rice growers greater independence and consumers a more sustainable, locally made choice.
After decades of market consolidation, a group of visionary farmers built a $10 million rice mill in Jerilderie, funded almost entirely by the growers themselves. The facility now processes up to seven tonnes of rice per hour, with all rice harvested within a 100-kilometre radius.
Since launching, Nice Rice has experienced strong growth and national expansion, now stocked in Coles, Woolworths and independent retailers across Australia.
“Proudly grown, milled and packed in the Riverina, Nice Rice produces premium quality rice using water-wise irrigation, regenerative farming practices and cutting-edge technology to minimise environmental impact,” said the company.
“The Riverina’s temperate climate, clean environment and fertile soils make it the true home of Australian-grown rice, producing 98 per cent of the nation’s total crop and the perfect home for Nice Rice, a brand redefining Australian rice from paddock to plate.”
