Metcash Food Service & Convenience has marked a significant milestone in its evolution with its successful inaugural Sales Conference, bringing together the Superior Food Services and Campbells businesses into one venue for the first time under the unified banner.
The event, held in early November, convened key suppliers and sales teams from across the country to celebrate the new era for Metcash Food Service & Convenience – one focused on a shared vision of delivering greater value, improved efficiencies, and stronger partnerships across the food service and convenience network.
“This conference marked an important milestone for our business,” said Metcash Food Service & Convenience CEO Craig Phillips. “It was the first time our entire national sales network came together under one roof, and the energy and collaboration throughout the event truly reflected the strength and dedication of our team.”
In addition to keynote presentations, the conference featured a gala awards evening that celebrated excellence across both the business and their partners, acknowledging the vital role of suppliers in the success of the Metcash Food Service & Convenience network. Primo Foods and Envirochoice were recognised as 2025 category winners, reflecting their proactive approach and commitment to collaboration.
“Another highlight of the event was the Major Partner Showcase on Friday morning which presented an impressive range of new products, deals, and incentives,” the company said. “The showcase received overwhelmingly positive feedback from attendees, reflecting the energy and opportunity created by the new, consolidated structure.”
Mr Phillips said the event symbolised a major step forward for the business and its partners. “The response from our staff and suppliers has been incredible,” he said. “The enthusiasm, collaboration, and partnership we’ve seen across the conference reaffirm that we’re moving in the right direction – together.”
The consolidation of Superior Food Services and Campbells under Metcash Food Service & Convenience is designed to enhance value, promote an expanded offering, streamline operations, and strengthen customer and supplier relationships. It also reinforces Metcash’s long-term commitment to supporting independent businesses across Australia.
