Kettle launches new Ridge Reduce chip vary

Inspired by iconic destinations from around the globe, the Kettle Ridge Cut range will be available at supermarkets, 7-Eleven stores, petrol stations, and convenience stores starting in early August.

Known for its signature slow-cooked, homemade-style chips, Kettle has launched its “crunchiest range of chips yet with a premium crinkle cut designed to transport you to your favourite holiday destination in one bite,” according to the brand.

Imagine enjoying the flavours of superior fried chicken from Tokyo, basking in sunny afternoons in London, and experiencing late-night evenings on the Amalfi Coast, all packaged into a crunchier, heartier bite that marks a Kettle-first for the beloved chips brand.

Snackbrands Australia Marketing Director James Deysel described the new range as “a delicious, thick, crunchy premium crinkle chip with bold and intense flavours that speak to younger generations.

“The crunchier texture and bolder flavours make it the perfect snack to escape the winter blues.”

The Ridge Cut is available in four signature flavours: Himalayan Pink Salt, Japanese Style Fried Chicken, Italian Style Balsamic Vinegar & Sea Salt, and European Style Sour Cream & Chives.

The Kettle Ridge Cut chips is available nationally at Coles, Woolworths, independent supermarkets, petrol and convenience stores.

About Snackbrands Australia

Snackbrands Australia is one of Australia’s most beloved snacking companies. SBA are makers of so many all-time favourite Australian snacks, with iconic brands such as CC’s, Kettle, Thins, The Natural Chip Company, Cheezels and more. From a world-class manufacturing facility to their strong heritage brands, Snackbrands Australia is dedicated to making Aussies their favourite snacks to be shared with family and friends.

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