After a successful campaign last year, Vetta has released Vetta SMART pink pasta packs in support of the National Breast Cancer Foundation (NBCF).
Between August and October, the pasta brand will donate 5¢ per pack sold to NBCF.
In addition to donating, Vetta intends to use its social platform to educate consumers and raise awareness of breast cancer.
“Vetta’s main target audience is female grocery shoppers aged 25-55, and we feel strongly about sharing the work the NBCF does to support life-saving breast cancer research with our community of pasta lovers,” says Bill Quayle, Director at Rinoldi, producer of Vetta Pasta.
“We were privileged to meet NBCF ambassador Alannah Turner. Alannah and her partner David were most generous in sharing their story with us, and we hope it will inspire others going through something similar, while highlighting the importance of funding breast cancer research.”
NBCF CEO Associate Professor Cleola Anderiesz adds: “We’re excited to see the pasta aisle painted pink again this year. Each bag of pink Vetta SMART pasta sold will bring us closer to achieving the NBCF’s vision of zero deaths from breast cancer.”
The Vetta SMART pasta pink packs are now available from Woolworths and Coles (RRP $2.35 – $3). The SMART range is promoted as delivering “higher” protein and “higher” fibre, with “no compromise on taste”.
