CCEP and Coles accomplice to assist SecondBite

Coca-Cola Europacific Partners (CCEP) has joined forces with Coles to support food relief organisation, SecondBite, for the second time.

Until 30 July, CCEP is donating 10¢ to SecondBite from each purchase of any Mount Franklin product sold at Coles stores nationally.

Every dollar donated enables SecondBite to provide up to five meals for people in need. In partnership with Coles, since 2023, CCEP has donated the equivalent of one million meals to Australians in need. This year, it aims to increase this, with a target to donate the equivalent of 650,000 meals via the Mount Franklin promotion.

CCEP Australia Vice President of At Home Sales Jarrad Mortimer says the company has a longstanding commitment to doing what it can to give back to the community in which it operates.

“As many Aussies are doing it tough, we’re proud to once again partner with Coles to donate valuable funds to SecondBite to support those who need it most,” he says.

SecondBite CEO Daniel Moorfield says the organisation has seen, firsthand, the impact cost of living is having on Australians, with demand for support increasing.

“The funds raised through the partnership with CCEP and Coles will help us provide vital food in the form of cooked meals, food hampers and community pantries at a time when our research shows Australians are needing it most,” he says.

Coles has supported SecondBite’s food relief efforts since 2011, and in that time has donated more than 125 million kilograms of unsold, edible food to the not-for-profit organisation.

Australians can get involved and show their support by purchasing Mount Franklin in-store or online at Coles until 30 July. Donations can also be made directly to SecondBite via its website.

Leave a comment