Shopper provides Melbourne purchasing precinct to community

Shopper has announced The District, Docklands as the latest precinct to join its national network of digital out-of-home screens.

The District, a mixed use precinct of laneways that is located on the western fringe of Melbourne’s CBD, on the banks of the Yarra River, is home to the city’s “top” attractions and entertainment venues.

Alongside some of Melbourne’s “most unique, immersive experiences and entertainment destinations”, The District offers everyday convenience, catering to locals and guests staying at neighbouring hotels with a Woolworths, Dan Murphy’s, Chemist Warehouse and other daily needs and services operators.

Shopper National Head of Trading Matt Adams says the retail out-of-home media company is incredibly excited to be the selected retail media partner for The District.

“Our screens in The District offer brands and retailers the opportunity to engage shoppers with personalised and dynamically triggered advertising campaigns, driving deeper connections with consumers while they’re in a purchasing mindset,” he says.

The District Director of Precincts Jonathan Codman says the shopping centre is pleased to join Shopper’s network of more than 450 centres across Australia.

“The addition of the digital advertising throughout our laneways not only adds a new dynamic element to The District’s experience, it’s also the perfect channel for brands to tap into at the point of sale to help drive sales,” he says.

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