Australian brand The No Nasties Project has teamed up with AFL star Nathan Jones in a new campaign to celebrate the summer to raise $ 1 million for over 2500 schools and sports clubs nationwide.
To bring some healthier fun to Australian kids this summer, The No Nasties Project is celebrating its first national Sugar FREE-zies day this week on November 26th with AFL star Nathan Jones at the helm.
Known for its "zero sugar" Icy Stix, the brand will donate one million Sugar FREE-Zies to over 2500 Australian schools and youth sports clubs to raise much-needed funds of $ 1 million.
The brand has sold over 35 million Icy Stix in the past few years. This is because the global sugar-free food and beverage market will grow at a CAGR of 9.36% through 2026, according to The No Nasties Project.
To support the brand in this campaign, influencers and sports stars are featured in billboards, print ads, street posters and TVC ads that lead the country alongside school principals and community leaders towards a “healthier Australia”.
"I'm proud to be working with the boys at The No Nasties Project on a campaign that will make a difference for so many children, encourage positive attitudes to exercise and promote healthier options for families," said Melbourne star Nathan Jones Demon.
Through the campaign, the No Nasties project would like to help these parents, teachers and carers to accelerate the youth-oriented fundraising campaigns this season.
“Sports clubs and school events encourage growth and contribute to a richer learning experience. These types of experiences are made possible through fundraising and we want to help make that happen, ”says Founder and CEO David Andrew.
The No Nasties Project is dedicated to "removing over 500 tons of sugar per year from the Australian diet" and will use the campaign to exceed its goals.
“Last year the brand removed over 180 tons of sugar, which is the weight of a jumbo jet. A goal that will serve the national community in good time after a recent study found that 24.9% of Australian children are overweight or obese, with 73.8% of 9-13 year olds exceeding recommended sugar intake. "
November 26th is now marked as No Nasties Sugar FREE-ZIES Day on the national calendar, featuring over 2500 schools this week hosting an Icy Stix Day.
Ripponlea Primary School principal Natalie Rose agrees: "We are proud to be part of such a great initiative and look forward to contributing to this great cause by educating young people about food."
According to the company, "Prioritizing the health, social, educational and recreational needs of Australian children is a primary goal of the No Nasties Project, and this campaign aims to help achieve its main goal of making a tangible change in the diet of Australians by cutting down on them achieve over 140 tons of sugar in a single day. ”The Sugar FREE-zies are available nationwide from both Woolworths and Coles.
