Dietitian Connection has secured Australian brands to kick off the first-ever Colon Health Awareness Month in Australia and New Zealand.
The campaign starts in February 2022 and is supported by The Culture Co., Dairy Farmers Gut Active (main partner), The a2 Milk Company, Arnott & # 39; s Vita Wheat, Freedom Food & # 39; s Classic Gluten Free Cereals (main partner), Microba, The Probiotics Institute (supporting partners) and will report on collaborations with Crohn & # 39; s & Colitis Australia and the Healthy Food Guide magazine.
One in five Australians is affected by intestinal health problems such as constipation, irritable bowel syndrome (IBS), intolerance and gas. Bowel problems can significantly affect a person's quality of life.
Dietitian Connection offers free continuing education for healthcare professionals such as webinars, podcasts, and resources.
The education providers have more than 34,000 members worldwide, including 8,500 in Australia and New Zealand.
"The microbiome is at the forefront right now when it comes to understanding research and translating it into ways to improve our gut health," says Dr. Joanna McMillan, nutritionist and author of Gutfull: What to Eat for a Happy Gut. .
This month also launches the Gut Health Month Hub, an online resource of gut health tips and recipes curated by accredited practicing dietitians for Australian consumers.
Dietitian Connection Director and Founder Maree Ferguson added, “We are proud to be working with some passionate nutritionists to meet this demand. Gut Health Month will provide consumers with simple tools that can help them achieve positive health outcomes through diet and nutrition. "
Dietitian Connection continues to accept expressions of interest from functional food brands wishing to participate in the campaign.
Contact Kate Agnew, Marketing Director and Head of Gut Health Month for more information: kate@dietitianconnection.com
