While there are waves of new product developments being delivered by brands, confectionery companies are also taking bold steps to promote sustainability.
Anna Matheson, Convenience and Impulse Channel Manager at Nestlé Australia, points out the benefits of the company's packaging changes.
Nestlé's Smarties brand now uses recyclable paper packaging for their confectionery worldwide.
“This corresponds to a transition of 90% of the Smarties range, as 10% was already packed in recyclable paper packaging,” says Ms. Matheson.
“Smarties is the first global confectionery brand to switch to recyclable paper packaging, removing around 250 million plastic packaging sold worldwide every year. Smarties paper packaging will be available in Australia from April. "
Ruben Lezcano, Sales Director at Cooks Confectionery, cited the recent changes the company has made to its products to keep up with social trends.
The Cooks team, he says, is focused on "portion control, clean labeling with natural, locally sourced ingredients where possible, while of course being aware of our ecological footprint."
Freddo is hiding again for the sake of the frogs
For the second year running, Freddo from Cadbury is giving up his place on the purple candy box to raise awareness about endangered Australian frogs that could vanish forever.
The team at Taronga Zoo in Sydney has teamed up and will work with Victoria Zoos and Conservation Volunteers Australia to raise awareness and resources for endangered Australian frogs: the spotted tree frog and the northern corroboree frog.
"This is our opportunity to nurture Australia's passion for the environment and encourage families to continue caring for the outdoors so these frogs can thrive for generations of adventurous explorers," said Katrina Watson, Marketing Manager at Cadbury.
To find out what other sustainable practices are occurring in the confectionery world, read the full article in the April issue of Retail World magazine.
