(Feature Image: Katherine Sabbath)
Vanish Australia challenges shoppers to #DareToRewear with confidence to launch the new Vanish Nepisan Gold Multi Power.
Every year, more than 500 million kilos of unwanted clothing end up in a landfill * (equivalent to a 20 kilo suitcase per person).
That's why Vanish launched the #DareToRewear challenge, which encourages Aussies to put on clothes instead of buying new ones to avoid fabric waste.
The new look of the Vanish Napisan Gold Multi Power offers four main advantages: removal of stains even in cold water **, preservation of the colors, removal of odors during soaking *** and antibacterial soaking functions.
Celebrity baker Katherine Sabbath, first-time father, Cameron Merchant, and fashion designer Yasmin Jay are kicking off the challenge with Vanish over the coming months through a number of TVCs and online commercials.
Each of them will also test the new Vanish Napisan Gold Multi Power on a wardrobe favorite in their closet.
"I know I wasn't alone when I had items in the back of my closet that I was emotionally attached to that I couldn't stand, even though they were stained or smelly," says Ms. Sabbath.
“Thanks to Vanish Napisan Gold Multi Power and the #DareToRewear challenge, I now feel like you – and I – have a new life. Plus, it feels good to be wearing beautiful clothes again that I already have access to. "
Saurabh Jain, Marketing Director of RB Hygiene ANZ added: “Aussies can count on Vanish Napisan Gold Multi Power to remove stains and odors (while soaking) while keeping the colors looking good to breathe new life into our existing garments and reduce the number of textiles that land in landfills each year. "
Learn more at vanish stains.com.au.
* Cleaning up, "Fast Fashion", retrieved from: https://www.cleanup.org.au/fast-fashion
** Removes stains even in cold water at approx. 25 ° C.
*** Removes odors when soaking on cotton
