According to Tom Peek, Marketing Manager at Simplot Seafood, the size of the entire seafood category has "remained relatively constant" over the past few years.
However, the effects of Covid-19 have resulted in "accelerated growth" in many segments of the seafood retail trade.
For example, seafood volume has increased 4.1% in the past nine months, compared to a 1.3% three-year decrease in CAGR before Covid-19 (IRI scan data, Total Grocery Unweighted, 1/3 / 20 -6 / 12) / 20, supplied by Simplot). In a similar trend, frozen seafood has grown 6.4% since March 2020, compared to a three-year pre-Covid CAGR of 1.5%.
"Both shelf and frozen seafood are important categories during and after Covid-19," says Peek, "as they act as storage and freezing clamps and provide an affordable and nutritious meal solution."
For more information on trends, advice, and the impact of Covid-19 on seafood, see the latest edition of Retail World.
