Making waves after difficult occasions

According to Tom Peek, Marketing Manager at Simplot Seafood, the size of the entire seafood category has "remained relatively constant" over the past few years.

However, the effects of Covid-19 have resulted in "accelerated growth" in many segments of the seafood retail trade.

For example, seafood volume has increased 4.1% in the past nine months, compared to a 1.3% three-year decrease in CAGR before Covid-19 (IRI scan data, Total Grocery Unweighted, 1/3 / 20 -6 / 12) / 20, supplied by Simplot). In a similar trend, frozen seafood has grown 6.4% since March 2020, compared to a three-year pre-Covid CAGR of 1.5%.

"Both shelf and frozen seafood are important categories during and after Covid-19," says Peek, "as they act as storage and freezing clamps and provide an affordable and nutritious meal solution."

For more information on trends, advice, and the impact of Covid-19 on seafood, see the latest edition of Retail World.

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