EUROPE
Bierholm, which manufactures and supplies high-performance textiles with its BeirTex® * technology, launched the GreenDeal network to inform hotel guests about the path their laundry takes from specification to delivery in their hotel room.
“With the start of the GreenDeal network, we are taking an enormous step. For example, a hotel guest can now follow the bed linen journey from manufacture to laundry to the hotel room. And beyond that, ”said Andreas Bierholm, Business Development Manager at Bierholm. "You can visit our manufacturer, explore a laundry from the inside and see how bed linen can be turned into fashion bags instead of being thrown away at the end of their useful life."
The GreenDeal network is central to Beirholm's efforts to advance the sustainable agenda. By merging transparency, ecological and social responsibility and the circular economy, the company has created a holistic and sustainable textile solution for hotels and their guests.
"We basically package our entire supply chain into a transparent, digital journey that follows our textiles and is easily accessible to the curious hotel guest," said Beirholm.
Bierholm has now consolidated its first partnerships with the textile service companies Blycolin and Servitex. More will follow shortly. At https://greendeal.network/ you can find out where your hotel textiles come from.
* Biertex is a high-performance technology integrated in linen and terry products that increases laundry performance through shorter processing times and lasts longer than comparable products on the market.
