SodaStream launched its 2020 vacation campaign, which focuses on "enjoying the little things that matter".
It's their biggest global campaign to date and features hip-hop icon Snoop Dogg encouraging people to focus on the small but important things in life.
The story takes a look at family vacations and replaces big plans by staying home and enjoying small but meaningful moments in the vacation spirit.
SodaStream also delivers its environmental message when Snoop is accompanied by an animated sea turtle to urge people to make the small change reusable to have a big impact on helping our planet.
"At SodaStream, we always encourage people to make positive change," says Karin Schifter Maor, CMO of SodaStream Global.
"SodaStream is the ultimate little change for reducing single-use plastic waste, and Snoop Dogg is a better partner in getting that message across in a fun way."
Adds Snoop, “I love my SodaStream so it was natural for me to work with them on this campaign. You make a great product and a huge difference in the world. I like to help spread love! "
Click here to view the campaign video.
