Black Friday and Cyber Monday (November 27th and 30th) will attract healthy spending before Christmas.
However, Hubbed shows that customer preferences are likely to change during the four-day shopping spree this year.
“From our research, we know that the focus remains on sustainability, preferring delivery to locations that reduce logistics, carbon emissions and traffic congestion,” said David McLean, CEO of Hubbed.
Hubbed commissioned a survey to find out what shopping preferences consumers have.
Some of the new customer preferences retailers can expect this Black Friday and Cyber Monday include:
- Buyers will be looking for small Australian brands and stores.
A Hubbed survey shows that 82% of online shoppers say they are now more likely than ever to shop with small businesses in hopes of helping the small business sector recover. 95% of respondents would like large retailers to source their shares from smaller companies.
- They prefer retailers and brands with low carbon footprint.
87% of shoppers want online retailers and courier companies to keep looking for ways to reduce carbon emissions.
- Buyers want retailers to digitize receipts or use recycled paper.
54% of consumers want retailers to reduce or eliminate paper by digitizing them for critical purchase and delivery documents such as receipts and packing slips. 77% want retailers to use recycled paper and other recycled materials in their packaging and shipping documents.
- They prefer bulk deliveries.
Customers are fed up with receiving multiple shipments from one order. 56% of Aussies would like retailers to consolidate shipments from a single order into one shipment, or to encourage consumers to recycle their packaging.
- Customers are now looking for more options for package delivery.
22% of online shoppers had to arrive late to work or leave early to pick up packages, and 41% left packages at a pickup point for days because they couldn't pick them up during business hours.
- Buyers prefer secure parcel delivery.
60% of shoppers would be more likely to shop online if they had safe package delivery options. 23% choose to sign on delivery to reduce the chance of theft.
Visit the Hubbed website for more information.
