Consumers are becoming more and more aware of how their purchases affect the environment.
The majority of Aussies (80%) show a strong desire for correct recycling, but unfortunately 48% get this wrong.
KitKat encourages consumers to give the planet a break by properly recycling soft plastics. The team is temporarily replacing its logo on the legendary four-finger milk chocolate with a call for recycling in the store.
“KitKat is a trademark for breaks,” says Joyce Tan, Head of Marketing Confectionery at Nestlé.
“Together, we would like to work with Aussies to help them take the planet a break and recycle their soft plastics.
“We know Australians have big intentions when it comes to recycling, but our research shows that over a third of us either forget to drop off our soft plastics at the grocery store, (or) say we can't bother bringing them back store or have nowhere to store them at home. "
The limited edition bars feature a KitKat-inspired recycling symbol and an explicit call for Aussies to drop off in the REDcycle collection bins in most major Australian supermarkets.
"To encourage everyone to recycle properly and to dispose of their KitKat-packed and other soft plastics in the REDcycle collection bins, we've made our iconic packaging a memory that Aussies can't miss!" continues Ms. Tan.
“When you set up good memories or systems, such as For example, stashing your soft plastics in a reusable shopping bag until you get back to the supermarket, you can recycle more soft plastics – and give the planet a break. "
For more information on how to properly recycle soft plastics, visit givetheplanetabreak.com.au.
