Charbel Zeaiter
Conscious consumer behavior is a big topic that sets the trends for many purchases in 2020. The Alt Saints are a brand group that aims to protect the animals, plants, native jungles and rainforests, insects, seas and oceans of the world.
How do you do it?
You launched a stock crowdfunding campaign with Birchal to raise up to $ 1 million.
The Alt Saints includes four food sub-brands inspired by unique patron saints. Each brand has its own high-margin food category – "Saint Frankie" (cereals), "Saint Dottie" (donuts), "Saint Buzz" (salad and juice) and "Saint Estelle" (ice cream) – and together they share 10% of sales with organizations that are actively working on solving complex environmental challenges.
"Our environment and all the creatures that live on our planet are threatened, and we don't have a manual on how to overcome these challenges," says Charbel Zeaiter, founder and creator of The Alt Saints and Saint Frankie.
"With The Alt Saint's clear, deliberate goal of making the world a better place, we are uniquely positioned to lead other businesses into a realm of real corporate social responsibility."
Australian generations are becoming more aware of the trend towards conscious consumption and sustainability. 55% of Gen Z believe that a company's social and environmental efforts are "extreme" or "very important" when considering whether to buy a product. This is evident from research by Finder's Consumer Sentiment Tracker.
"With the aim of getting the best out of people, we want to give people the space to develop, grow and participate in our mission." Our vision is to challenge the unskilled labor approach that pervades many food service companies today, ”says Zeaiter.
Alt Saints has received the first investment support from renowned chef Manu Feildel and will use the funds raised as part of the campaign for manufacturing and product innovation, customer experience, sales and marketing.
For more information on The Alt Saint's Birchal campaign, please visit birchal.com/company/altsaints.
