Ontex manufacture of diapers for Woolworths. Eastern Creek Sydney. June 23, 2020. Photo Dallas Kilponen / Woolworths
The popular line of Woolworths private label diapers, Little One, is now made in Australia. New functions make changing diapers easier.
Little One's newborn, infant and junior sizes are now made in Australia. Over the coming months, locally produced crawler, walker and toddler sizes will gradually be introduced in Woolworths supermarkets.
Woolworths' new Little One supplier, Ontex Australia, will produce more than 185 million diapers per year (or 10 diapers per second) for the Australian and New Zealand markets from its base in Eastern Creek, Sydney.
Woolworths has also used the Australian change to add new features to Little One. This includes up to 12 hours of absorbency, a softer, breathable lining, a fit indicator to ensure that the diaper is safe and comfortable, and a moisture indicator for all sizes that indicates when a diaper may need to be changed.
Guy Brent, general manager of Woolworths FoodCo, said: “As a proud Australian brand, we are great supporters of Australian manufacturing and manufacturers and are excited to restart Little One’s so customers can rely on a new and improved diaper which is made right here in Australia. at the same affordable price.
“The updated Little One’s were developed based on customer feedback. The parents told us they wanted a softer diaper, better absorption, and a fit indicator to know when it was time to get one size bigger.
"Because we know how many diapers children can go through, we value comfort for parents and comfort for children."
Rod Evans, Director of Ontex Australia, said: “Woolworths' decision to partner with us recognizes our continued commitment to Australian manufacturing and service for Australian families with locally produced, high quality baby care products.
"The support of Australian manufacturing through Woolworths, and in particular Ontex at Eastern Creek, is essential to the sustainable profitability of our local business, job opportunities and the well-being of Australian families."
Little One continues to offer the same reliable features as before, such as the three-layer technology for quick absorption that wicks moisture away from the skin, a stretchy waist and elastic leg cuffs for maximum leak protection.
Ontex manufacture of diapers for Woolworths. Eastern Creek Sydney. June 23, 2020. Photo Dallas Kilponen / Woolworths
