Taylor & Grace, a boutique branding agency, is holding a competition to help an organization that wants to rename itself to successfully emerge in a post-COVID-19 world.
The 50for50 competition invites organizations to answer the question in 50 words "What value does your brand bring to the world?"The winner will receive expert advice and work from brand agencies worth $ 50,000.
The competition opened on May 25 and ends on June 30, 2020. The winner will be announced the following week on Friday, July 10, 2020. Taylor & Grace is open to all Australian organizations and is looking for brands that do the world good for profit and purpose.
To apply, visit taylorandgrace.com.au/50-for-50/
"Most companies were hit by a double strike due to COVID-19," said Darren Taylor, Managing Director and Head of Strategy at Taylor & Grace.
“The world has changed, and most companies have to at least review, if not reinvent, their brand to be relevant. However, their ability to invest in this brand has been wiped out. During this pandemic, we have the option to rename ourselves and sincerely want to help other brands do the same. "
Taylor & Grace will tailor the work to the needs of the winning organization. This includes a brand strategy, a new name, a new visual identity and a new style guide, templates for brand security or a marketing plan for 6 to 12 months.
“We work on a voluntary basis every year and would like to work with a brand this year that makes a difference to the world and that urgently needs to be revised. If we help this customer to increase his impact, we will put a huge smile on our faces! "
The post-competition for $ 50,000 in Brand Consulting Winnings first appeared in Retail World Magazine.
