Suntory BOSS Coffee is “raising the bar” for coffee lovers who know exactly how they like their drink of choice.
Said to be inspired by the region’s strong expectation for “bold, smooth cafe‑quality brews on the go”, the brand is unveiling a refreshed look across its range and an “enhanced taste experience” across its three core flavours:
Iced Long Black
Suntory BOSS Coffee’s Iced Long Black is “only” seven calories and contains zero sugar.
The updated version is promoted as being smoother and less bitter while still maintaining a strong coffee aroma for “ultimate drinkability”.
According to the brand, this flavour appeals to those who not only love their coffee with no dairy, but a healthy alternative with zero sugar.
Iced Double Espresso
Suntory BOSS Coffee’s Iced Double Espresso is now said to be “more balanced” providing a strong coffee taste with “just the right touch of sweetness and creaminess”.
Iced Latte
Suntory BOSS Coffee’s Iced Latte is now described as being creamier with 50% more milk versus the previous recipe.
The brand says the updated flavour delivers a more “authentically cafe-style experience that Aussies and Kiwis expect from an iced latte”.
Big on flavour
Suntory Boss Coffee & Future Brands Head of Market Execution Morgan Loveridge says taste has always been the number one priority for Suntory BOSS Coffee.
“With Aussies and Kiwis known worldwide for their high coffee standards, we’ve worked hard to ensure every flavour delivers on quality,” she says.
“Each one has been a hit in our taste tests, and we’re excited to give people a better‑tasting coffee experience that fits their lifestyle.”
Updated packaging
The updated packaging is said to introduce clearer on‑pack communication, meeting the expectations of today’s coffee drinkers and those seeking more health‑conscious choices.
According to Suntory Boss Coffee, the design retains the brand’s signature can silhouette while introducing a more premium visual system inspired by BOSS’s Japanese heritage to support “confident, quick selection”.
Roll out
The new packaging with refreshed taste experience is now available in supermarkets and petrol and convenience stores in Australia and New Zealand.
