LocalEyes Retail Media Network Head of Sales Ivan Curic
Metcash, Australia’s leading wholesaler and service provider to independent businesses, has appointed Ivan Curic to Head of Sales, LocalEyes Retail Media Network.
Mr Curic brings to Metcash extensive commercial experience across Australia’s leading media networks including Domain, Southern Cross Austereo (SCA), Nine Entertainment Co, Viacom International Media Networks and Network Ten.
In his new role, Mr Curic will lead sales and market strategy for LocalEyes, Metcash’s newly launched Retail Media Network, reporting directly to Mark Lollback, recently appointed General Manager of Retail Media.
Mr Curic will be responsible for driving commercial partnerships, agency engagement, and supplier relationships as the network expands across Metcash’s Food, Liquor, and Hardware pillars.
Metcash’s LocalEyes Retail Media Network uniquely harnesses the collective power of over 6,500 bannered independent retailers nationwide across Metcash’s Food, Liquor and Hardware networks. It enables advertisers to reach local shoppers through not just a national network, but through targeted regional and community-level engagement.
Metcash Chief People and Growth Officer Danielle Jenkinson said: “We’re pleased to welcome Ivan to the team with his wealth of experience as a recognised leader in the media industry. His appointment marks an exciting step forward for Metcash as we start to scale the LocalEyes retail media network.”
Mr Curic said: “I’m thrilled to be joining Metcash at such an exciting time. LocalEyes is built on the foundation of some of Australia’s most iconic and trusted brands – from IGA and Foodland, to Cellarbrations and The Bottle-O, as well as Mitre 10 and Home Hardware.
“Metcash’s scale and diversity includes more than 6,500 independent stores nationwide, which provides an exciting unique partner proposition for advertisers; national reach with genuine local connection.
“I look forward to working with Danielle, Mark and the team to unlock this value for our partners.”
Mr Curic’s appointment is effective 1 September 2025.
