Riding the wave of the viral US food trend, Black Swan has launched two new Seasonal Edition American-style dips:
- Creamy Ranch Dip – made with yoghurt, garlic and herbs for a bright, creamy flavour that’s perfect as a dip, in a wrap, or drizzled on salads.
- Buffalo Ranch Dip (with Frank’s RedHot® Sauce) – a bold blend of Frank’s RedHot® tangy spice and smooth ranch, delivering the ultimate balance of heat and creaminess.
Both dips are Australian-made, gluten free, and available at Coles and good independent retailers nationally (RRP $4.50).
The launch taps into Australia’s growing appetite for ranch, with #ranch generating over 593,900 mentions on TikTok and creators testing its versatility in unexpected ways. Viral TikTok duo Kaitlin and Josh have taken on the “Will it Dip?” challenge, trying Black Swan’s ranch dips with everything from pizza and nuggets to sweet surprises like Wagon Wheels. Their videos are sparking a wave of curiosity and inspiring Aussies to dip outside the box.
Globally, the ranch sauce market was valued at $1.2 billion in 2024 and is projected to reach $2.5 billion by 2033, cementing its place as one of the fastest-growing flavour trends, according to Black Swan.
“From sandwiches and wings to fries, wraps and beyond, Black Swan’s new ranch range is here to level up snacking with bold, creamy indulgence – and an Aussie twist on an American classic.”
