Zebra Technologies Corporation, a “global leader” in digitising and automating frontline workflows, has unveiled the opening of its new Australia and New Zealand (ANZ) headquarters and expansion of its Zebra Experience Centre (ZEC) in Melbourne.
Located in Hawthorn East, the new headquarters marks a significant investment in Zebra’s expanding ANZ presence and underscores its commitment to the local market. The purpose-built space replaces the former Glen Waverley office and serves as the central hub for Zebra’s ANZ operations, complementing existing teams in Sydney and Auckland.
Central to the new headquarters is the enhanced ZEC, nearly twice the size of the previous centre, designed to offer a world-class interactive experience. It is designed to transform customer and partner engagements by showcasing Zebra’s industry-leading products and facilitating digital transformation.
“The Zebra Experience Centre in Melbourne integrates the latest technology to create an interactive environment for our customers and partners,” said Tom Christodoulou, Sales Vice President for Australia, New Zealand, and India Sub-Continent at Zebra. “Experiencing technology firsthand is invaluable in today’s market. Our expanded ZEC will host demonstrations, workshops, and events, highlighting our commitment to innovation to drive a connected frontline, asset visibility and intelligent automation.”
Zebra’s expansion in ANZ occurs amid rapid growth in the region, reflecting an increase in market share for rugged mobile computers, RFID devices, and label printers. The relocation to central Melbourne positions Zebra even closer to many of its customers and partners, offering increased space and functionality to meet the growing demand for its products and services in ANZ, while enhancing engagement.
“Zebra continues to attract new partners to our award-winning PartnerConnect program in ANZ, while our customer base grows,” said Ryan Goh, Senior Vice President and General Manager, Zebra Technologies Asia Pacific. “By relocating and expanding the Zebra Experience Centre in Melbourne, we reinforce our dedication to providing exceptional service to our partners and customers, empowering businesses to enhance frontline efficiency with technology.”
