PAK’nSAVE Highland Park has officially opened its doors, adding more choice and New Zealand’s lowest grocery prices to the vibrant grocery scene in East Auckland.
The Brown family – Maddison, Wade, Diana and Morgan.
The $100 million supermarket joins a bustling retail area with seven other grocery retailers within a one-kilometre radius, offering shoppers even more options. While Woolworths sits right next door, PAK’nSAVE will also compete with a diverse range of niche and specialty stores, showcasing the thriving and dynamic nature of the Highland Park community.
“It’s not just about competing with the big Australian owned guys – this is an area with vibrant, varied grocery options, and we’re excited to add even more choice,” says Wade Brown, who, alongside his wife Diana, is the owner-operator of the new store.
The Browns, experienced grocers who previously ran New World Kawerau and New World Kumeū, are bringing their passion for low prices and great value to Highland Park.
“We’re here to fight for every dollar, helping local families stretch their grocery budgets further,” Mr Brown said. “We want to offer a fresh, competitive option that blends affordability with quality and convenience.”
The new store features wider aisles, an extensive product range, and the latest innovations in supermarket operations, all designed to deliver a top-tier shopping experience while keeping costs low.
Foodstuffs North Island Chief Executive Chris Quin says: “We’re proud to open PAK’nSAVE Highland Park and bring more competition to this already dynamic area. Whether it’s against a major multinational supermarket chain or the many fantastic specialty stores nearby, our focus is on delivering the best value to our customers every day.”
“As New Zealand’s only locally owned major grocery retailer, we’re committed to staying match-fit, making the investments needed to compete at scale, and ensuring Kiwis always have access to world-class supermarkets like this one.”
The arrival of PAK’nSAVE Highland Park isn’t just great news for shoppers – it’s also a win for the local economy, with 250 new jobs created as part of the store’s launch.
“The response from job seekers has been incredible with more than 3,000 people applying for roles,” said Ms Brown. “We’ve built a fantastic team that’s ready to deliver on our promise of New Zealand’s lowest grocery prices.”
PAK’nSAVE says: “With its doors now open, PAK’nSAVE Highland Park is ready to serve the community, providing even more groceries options to a neighbourhood known for its diverse range of food retailers.”
PAK’nSAVE Highland Park is the first store opening of 2025 for Foodstuffs North Island, with New World Point Chevalier set to open later in the year.
The store is open seven days a week from 7:30am to 10pm.
