This World Pasta Day (Friday, 25 October), Dolmio is celebrating its new on pack look with a fresh taste on Australia’s “number one” home-cooked meal – the spaghetti bolognese.(1)
Dolmio has been helping the nation enjoy spaghetti bolognese for over 40 years. The brand’s new modern look and feel is designed to make it easier to find on shelf and online.
“With decades of expertise in understanding Australian’s love of Italian food, Dolmio has also shared research showing that spaghetti bolognese is the number one mid-week meal, with over 61% of cooks claiming it as a go-to dinner. It’s even more popular with families, with 70% saying it’s a go-to,” according to the brand.
“While spaghetti bolognese can be considered a national dish, we all like to do it differently. Mid-week, only 9% of people prefer to follow a recipe, exactly 38% will partly follow a recipe but might change it up based on what they have to hand or by adding something different to make it feel fresh, while 53% prefer to cook from memory, such as following their family’s spaghetti bolognese recipe.”
Mars Food & Nutrition Foresight Manager Jane Horder knows that Australians are looking for meals that go further for their family, and come together quickly.
“The top two priorities for Aussies planning mid-week dinners are something that takes minimal effort and is budget friendly. Spaghetti bolognese ticks both boxes so it’s no wonder it’s Australia’s number one meal.
“Everyone has their own Bolognese recipe – we’ve seen Aussies adding a touch of chilli, an extra dollop of barbeque sauce or extra crunchy bits on the side – and it’s these little twists that bring everyone to the table. Whatever your recipe, Dolmio can help you create delicious, big-hearted meals that everyone loves.”
The new-look Dolmio Bolognese Pasta Sauce jars are available nationally.
(1) 1 MID WEEK MEALS QUANT STUDY, June 2023, n=2053, Bread & Butter Research. Top 10 Australian Go-To Monday to Thursday Meals.
