Woolworths has announced more than 100 specially curated products as part of its Christmas food range. Comprising festive favourites, classic dishes and new flavours for the holiday season, the range was developed in-house by Woolworths own brand team together with Australian suppliers.
New products available this Christmas include the Biscoff Trifle, Macro Chicken Roast with Honey, Macadamia and Orange stuffing, Salmon Gravlax and Fruit Mince Pies with Apple Brandy. The popular Gold Davidson Plum & Gin Tarts return once again along with the Pavlova Wreath with Daintree Vanilla.
Louis Eggar, Managing Director of Woolworths Food Company (Retail) said the range aimed to provide customers with a wide variety of dishes and desserts designed especially for an Australian Christmas.
“The team has really thought of everything this year, not only is it about great taste and value, we also want to take the pressure off preparing the Christmas lunch,” Mr Eggar said.
“That’s why we’re bringing back a number of products in oven ready trays, including the Gold Bacon Wrapped Boneless Turkey Breast filled with a sourdough and native thyme stuffing.
“And to make planning a little easier at such a busy time of year, we’ve created a range of Christmas menus to suit a variety of budgets so everyone can enjoy the festive season.”
Festive feasts under $100
Woolworths has created four menus to spark inspiration for shoppers, catering to a range of occasions and budgets. Handpicked with an assortment of Own Brand products, these menus have been designed as a guide that shoppers can easily customise.
Each plan features three courses, blending Christmas classics with affordable entertaining essentials for a delicious and budget-friendly spread. They include:
Under $75 Classic Value: features a gourmet cheese and olive platter to start, followed by a succulent Pork Shoulder Roast with a sweet apple sauce and finished with a classic Pavlova topped with berries and cream. Serves up to 6.
Under $100 Aussie Classic: a curated selection of Thomas Dux antipasto, featuring cheeses and artisan meats to start, followed by a glazed Half Leg Ham with fresh salads and roasted potatoes, and finished with a classic Pavlova adorned with mango, passionfruit, and cream. Serves up to 8
Under $100 Traditional Taster: a variety of appetisers including Arancini + Mozzarella Balls, with cheddar cheese, sopressa and crackers, followed by Seasoned Festive Family Roast Chickens, carrots, pumpkin and broccoli, and finished with a choice of Christmas Pudding with custard or Iced Fruit Cake with vanilla custard. Serves up to 8.
Under $100 Festive Favourites: starting with Sticky Glazed Chicken Portions, Truffle Polenta Chips and Garlic Aioli, followed by a Pork Shoulder Roast with apple sauce accompanied by classic sides like carrots, potatoes and beans. For dessert, there’s a Classic Berry Trifle and Chocolate Rum Balls to finish off the festive feast. Serves up to 8.
The details of the menus will become available for customers to view on the Woolworths website from November 1 and will be available as lists on the Woolworths app to help customers easily shop the menus.
Shop the way you want
This Christmas, Woolworths is making the festive shop easier than ever with a range of convenient options. Whether shoppers are short on time or simply prefer to skip the crowds, they can order groceries online and have their groceries delivered, or choose to pick up with Direct to Boot.
There are also new tools for savvy shoppers who are looking for even more ways to manage their budget. Watchlist is a new feature in the Woolworths app designed to help shoppers manage their budgets and never miss a great special on their favourite items in the lead up to Christmas.
With Watchlist, customers can easily ‘heart’ items they want to keep an eye on and receive notifications when those items go on special or offer.
Woolworths’ festive range has begun rolling out with the full range anticipated to be available by mid December.
