Coles has launched a pork that is certified carbon neutral from farm to shelf in accordance with the Australian government’s Climate Active Carbon Neutral Standard.
The new Coles Finest Carbon Neutral Pork range is available nationally and includes eight premium cuts. These are rib rack, cutlets, schnitzel, diced, leg roast, porchetta as well as porterhouse and tomahawk steaks.
The retailer says it has worked closely with a Western Australian supplier who has implemented sustainable practices such as reducing the use of artificial fertilisers, investing in renewable energy and improved soil management practices. This has resulted in farm emissions that are claimed to be more than 30% below the Australian pork industry average.
“We’re proud to be launching the Coles Finest Carbon Neutral pork today and confident our customers are going to welcome the great-tasting range that has a carbon neutral footprint from farm to shelf,” says Coles Category Manager for Pork Ben Beckett.
Western Australia’s Milne Agrigroup has supplied Coles free range and RSCPA approved pork for more than 10 years. The company’s General Manager David Plant says he is thrilled to be able to provide customers with a range of pork that’s driven to improve sustainability and animal welfare.
“We’re grateful for the guidance and support Coles has provided over the past few years as we work to reduce emissions on our farms which are now fully off grid and produce 30% fewer emissions than the industry average,” he says.
Australian Pork Limited’s Chief Executive Officer Margo Andrae welcomes Coles’ decision to launch a carbon neutral pork range that builds on the positive steps the pork industry has been taking for the past three decades to minimise its environmental footprint.
“This innovative product range by Coles not only helps pork producers innovate on farm and achieve their own sustainability ambitions, but it also delivers a product that is great-tasting and can be enjoyed all year round and at every meal,” she says.
Last year, Coles became the first major Australian supermarket to launch a certified own brand carbon neutral beef range, which is supplied by more than 17 producers across the country.
New campaign
In addition to the carbon neutral pork, Coles has also announced a new campaign championing the “great lengths” its team members and suppliers go to to provide Australians with the “best quality” fresh meat, produce, bakery and Own Brand products.
Coles Head of Brand & Media Bianca Mundy says the ‘Great lengths for quality’ campaign, developed by its agency Smith St, shows Coles team members working together with its network of dedicated farmers, growers, and bakers, all in the pursuit of quality.
“Our ambition is to provide our customers with the freshest and highest quality meat and produce that’s also great value,” she says.
“This campaign shines a light on the incredible effort of our suppliers and team to ensure every apple or cut of meat that makes it on our shelves is the highest quality every time.”
The campaign will run throughout July and beyond and will feature a television commercial, as well as in the Coles magazine, Coles Radio, coles.com.au and in-store.
