Two of Coles' popular exclusive brands – KOi and Woofin & # 39; Good – were recognized for their creativity, marketability at the US-based Vertex Awards 2021, a global competition focused on the art of private label packaging design and innovation.
Skin care series KOi has beaten 600 international submissions to win the coveted Best-in-Show Publishers Choice Award and receive a gold award in the personal care category. Coles & # 39; extensive range of dog foods Woofin & # 39; Good! was awarded gold in the pet products category.
Cole's Private Label Marketing Director Belinda Anderson said her team is proud to partner with independent Australian branding and design agency Hulsbosch to bring these brands to life.
"Exclusive brands like KOi and Woofin 'Good inspire customers and are of strategic importance to Coles' strategy of being a powerhouse for private labels. They offer customers exceptional value because of their quality and ingredients, ”said Ms. Anderson.
“These products have packaging and a design that our customers are proud of. The craftsmanship and dedication of each Koi product, using only the best natural ingredients, add real value to our cost-conscious customers.
"Woofin 'Good!" that you need for a happy and healthy life. "
Mikey Hart, Creative Director at Hulsbosch, said his team is proud to receive these awards for working with Coles.
"It is a great honor to receive awards for our unique design and packaging work and we are celebrating with the wonderful team at Coles," said Hart.
The US-based Vertex Awards are an annual industry event that is judged by a highly regarded panel of industry experts from around the world. This year's competition featured more than 650 entries from 32 countries and 55 retailers.
