Coles has undertaken a major relaunch of its "Down Down" program in stores to bring down the price of hundreds of products across the range including breakfast cereals, pasta, canned tuna, fresh ready meals, healthcare, pet and poultry, seafood, canned fruit, Little things and baking cakes.
The price cuts include Cole's Pikelet 8-pack from $ 3 to $ 2 †; Coles Free Range Eggs 12 Pack 600g, up to $ 3.90 from $ 4.10; Coles Spaghetti 500g, from $ 1.20 to $ 1; and Coles Boneless Pork Shoulder Roast from $ 7 / kg to $ 7.50 / kg.
For back-to-school lunch boxes, the Coles 24-pack cheese slices dropped from $ 7 to $ 6.50. while Coles Banana Bread Slices 5-packs dropped from $ 5 to $ 4.50.
Coles Executive Commercial and Express Greg Davis said each week Cole's helped Australian families save money by lowering the price of products that customers bought the most.
“Many Australian families want to make better use of their weekly budget. As people continue to eat more meals at home, we want to provide affordable prices for the high quality food our customers want to eat for breakfast, lunch and dinner, ”he said. 
"We've cut more than 250 prices since the beginning of the year – and we're not done yet. That's why we say the prices are down and counting."
“For the past 10 years, customers have recognized Down Down and the big red hand as indicators of trustworthy value at Coles. By introducing more down-down prices, they know that we are more committed than ever to reducing their weekly shopping. "
Coles is also helping customers feed families on a budget by bringing back the popular Big Pack Value Sale, with significant savings on 40 select plus size products, including staples, condiments and baked goods for family meals.
The latest Big Pack Value Sale is available nationwide while supplies last. Coles cut prices on more than 250 products between January 1st and April 7th, 2021. Some of the products can be viewed here. 
† Coles Pikelets 8-pack not available in Tasmania until April 12th.
