Social media marketing is an essential aspect for every company today. It doesn't matter whether a company does its work physically or online. Now every business is focused on the presence and activity of social media. Apparel companies like Forever21 advertise their sales and new collections on social media, and internet companies showcase their packages like Spectrum internet packages. Any company that ignores this aspect is missing out on an important marketing opportunity.
Nowadays, many people make their purchasing decisions while browsing social media. For example, you might find an ad on Facebook for the perfect pair of jeans and then go to the website to buy them. This is more the norm than the exception these days. As a result, companies are investing heavily in social media marketing and aligning their efforts accordingly. Social media is a hub for prospects and is at the forefront of marketing efforts.
Keyword research strategy for social media platforms
Keyword research is the most important part of social media marketing and you need to get it right. However, since not all social media platforms deal with keywords the same way, you will need to do your research for each tool separately. Here's how you can conduct effective keyword research on a case-by-case basis for the major social media platforms.
Twitter has evolved into an intuitive tool over the years. So far, hashtags have played a crucial role in developing topics on the microblogging platform. Now the search function has been improved. Regardless of whether someone has hashtags assigned or not, trending topics and posts will appear in the search bar. All you have to do is search for the relevant keywords that are relevant to your business purposes and you're good to go! Additionally, you'll need to use the built-in audience analyzer to make sure you're targeting your content to the correct demographics. Basically, this tool gives you better reach and engagement by targeting your posts to those who matter.
While Instagram is primarily a visual platform, keywords play an important role in post ranking. All of the top posts in the Discovery feed contain a large number of hashtags. This significantly improves the ranking of a post and makes it visible to the relevant audience. To get the most out of your money, target multiple hashtags in each post.
While Pinterest doesn't have its own audience glimpse or keyword research tool, you can check the search bar to see what topics are trending. Then you can tailor your posts accordingly. Also, check out the Explore tab on this platform. Here's what kind of posts are trending and what topics to cover.
Youtube
With so many videos uploaded to YouTube every day, effective keyword research is a must to get your content across. Since Google is the parent company, the keyword tools work much the same way. A great way to fix this is to do wildcard searches. Basically, this means that you enter part of a search term and insert an underscore (_) in place of a missing term. YouTube gives the best suggestions for the missing word. Plus, you can just use YouTube's search bar to see the best results for your specific keywords and phrase them accordingly.
Keywords themselves don't play a big role on Facebook. Instead, their own target group targeting mechanisms serve their purposes well. They target content that matches audience interests and other demographics. To rank well on Facebook, you need to be clear about who your audience is. The good news is that Facebook's own tools are very helpful for this purpose and guide you efficiently.
What now? Organize Keyword Research Data
All of this research may seem daunting, but all you need to do is organize it properly. Keep a google or excel spreadsheet with different tabs for each platform. Use this sheet to keep track of which keywords you are targeting, how much you are spending on them, and what results are resulting from them. This will help you plan your posts accordingly. In summary, it can be said that keyword research is not a uniform solution for social media marketing. You need to consider the nuances of each platform and plan your content intuitively. This sets you apart and sets you apart from competitors who only do surface level research.
