United Kingdom
Hospitality will soon emerge from forced hibernation and is now preparing to reopen. BC SoftWear, a supplier to many quality hotels and spas, says these companies need to make the most of the “touchpoint” when they reopen their doors to guests.
According to BC SoftWear, a touchpoint is by definition every time a potential customer encounters your brand – before, during, or after buying something.
After so long exposure to constant use of hand sanitizer and the sensation of a mask on their face, guests will soon experience a flurry of new sensory experiences with touch and smell. The key to helping a client relax requires more mindful hospitality spaces that take the guest's journey into account when alternating between travel and relaxation.
Concentrating on the sensory touch point for guests is of the utmost importance, according to BC SoftWear, in order to strengthen trust in a brand. Personal experience has shown that one of the first points of contact a customer has in a hotel or spa facility is the feeling of being toweled on their skin. Whether in the hotel room or in the spa, the touch of a fresh, fluffy and super-soft towel or bathrobe indicates a clean interior that creates trust and security for the guests.
Hotels and spas have a chance to offer guests the best experience. This is achieved through added value. BC SoftWear takes the touchpoint idea to the next level and offers some simple and inexpensive ways to tailor towels. From a bespoke woven label for towels and bathrobes to a discreet embroidered logo, these simple transformations of the standard lines will affirm a brand's quality in bedrooms, bathrooms and spas.
BC SoftWear will shortly be launching the "Opulence" collection in the highest quality and super thick 650 g / m² without a header. This collection was designed for its simple look for luxury restaurants. Opulenz is white and available as a hand towel, bath towel, bath towel and washcloth. It's perfect for custom-made embroidered logos to support a brand, the company said.
BC SoftWear is a terry toweling expert with a wealth of industry knowledge and more than 19 years of experience in retail. The company offers a wide variety of towels in a variety of weights and styles and prides itself on providing businesses with uniquely personalized service with the benefits of fast delivery backed up from their large warehouse in Berkshire.
